Vitality Active Rewards Reward & Loyalty

Vitality is the world’s largest behavioral platform linked to financial services. It encourages and rewards positive behavior change and creates shared value.

Across global markets, the Vitality behavioral platform links to Vitality Active Rewards. The program tracks physical activity, including steps, heart rate, calories and gym visits, through linked wearable devices. Participants receive varying rewards for achieving personalized physical activity goals to encourage positive and ongoing behavior change. Participants on Vitality Active Rewards also have a higher likelihood of taking up other health and wellness activities, such as healthier nutrition and regular preventive screenings.Through a global partnership with Apple, the benefit has been extended to a funding mechanism for Apple Watch, whereby members can earn their Apple Watch by consistently meeting their weekly physical activity goals over a period of 24 months. This is how it works:

Across global markets, the Vitality behavioral platform links to Vitality Active Rewards. The program tracks physical activity, including steps, heart rate, calories and gym visits, through linked wearable devices. Participants receive varying rewards for achieving personalized physical activity goals to encourage positive and ongoing behavior change. Participants on Vitality Active Rewards also have a higher likelihood of taking up other health and wellness activities, such as healthier nutrition and regular preventive screenings.Through a global partnership with Apple, the benefit has been extended to a funding mechanism for Apple Watch, whereby members can earn their Apple Watch by consistently meeting their weekly physical activity goals over a period of 24 months. This is how it works: