Duncan R Shaw Loyalty & Crm Belohnung & Loyalität
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Duncan R Shaw – The qualitative data scientist – How to create value from your data: the latest ideas on customer loyalty, data-driven strategy and journey-based thinking.
Data technology has disrupted the way we do business. It offers us massive opportunities for doing business better; but the risks from not asking the right questions are immense. That''s where I come in. My career spans engineering, management consulting, customer loyalty and university lecturing - I work at the point where data science…
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Treue- und Prämienprogramm
Loyalty & CRM – Duncan R Shaw – The qualitative data scientist
Posts about Loyalty & CRM written by Duncan
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Einblicke in Treue und Prämien
- Loyalty cards are changing into loyalty apps. - Duncan R Shaw Loyalty cards are changing into loyalty apps because their tighter co-creation loop produces greater benefits to both the firms and their customers: more accurate and timely understanding of customer’s needs, for firms, and services that fit the customers better. Apps enable bottom-up loyalty programmes. https://duncanrshaw.co.uk/2012/09/13/loyalty-cards-are-changing-into-loyalty-apps/
- Loyalty & CRM – Duncan R Shaw – The qualitative data scientist Loyalty cards are great at linking together the different visits that a shopper makes to a store so that the retailer can build up a better picture of what the shopper is interested in buying. But its like studying the shopper’s life through a key hole – its only about what they do in the Continue reading The secret is knowing what they want. https://duncanrshaw.co.uk/category/loyalty-crm/
- PIGs (Process Interest Graphs) - Duncan R Shaw Posted by Duncan September 13, 2012 March 25, 2013 Posted in Customer needs, Loyalty & CRM Social Graphs connect people that know each other, like social networks. Interest Graphs connect people with what they are interested in. John Battelle’s been writing about them for years. https://duncanrshaw.co.uk/2012/09/13/pigs-process-interest-graphs/
- What retailers want – and how to get it (2/3) Most loyalty programmes are just bribery in return for customer data. But if each customer’s experience of a brand, through several cycles of awareness to consumption, was that it was utterly indispensable and an absolute joy to use then they would probably keep coming back. And spend more. https://duncanrshaw.co.uk/2012/10/05/what-retailers-want-and-how-to-get-it-23/
- Customer needs – Duncan R Shaw – The qualitative data scientist Loyalty cards are great at linking together the different visits that a shopper makes to a store so that the retailer can build up a better picture of what the shopper is interested in buying. But its like studying the shopper’s life through a key hole – its only about what they do in the Continue reading The secret is knowing what they want. https://duncanrshaw.co.uk/category/customer-needs/
- Customer Journeys – Duncan R Shaw – The qualitative data scientist Posted by Duncan September 16, 2015 July 27, 2020 Posted in Customer Journeys, Customer needs, Decision-making, Loyalty & CRM Leave a comment on My new Econsultancy post – How purchase intent data can help you understand the customer journey. Big Data Analytics is changing the decision-making structure of organisations https://duncanrshaw.co.uk/category/customer-journeys/
- The secret is knowing what they want. - Duncan R Shaw Loyalty programmes, like Tesco Clubcard and Boots Advantage Card, combine loyalty card data with CRM data and bought-in data to segment customers by type and – this is the clever bit – by life stage. For example, if they guess that you are expecting a baby then they invite you into giving much more detailed information (like when ... https://duncanrshaw.co.uk/2012/09/12/the-secret-is-knowing-what-they-want/
- AIs need to be accountable when they makes choices. Click to share on Facebook (Opens in new window) Click to share on Twitter (Opens in new window) Click to share on Pinterest (Opens in new window) https://duncanrshaw.co.uk/2017/05/15/ais-need-to-be-accountable-when-they-makes-choices/
- September 2012 – Duncan R Shaw – The qualitative data scientist Loyalty cards are great at linking together the different visits that a shopper makes to a store so that the retailer can build up a better picture of what the shopper is interested in buying. But its like studying the shopper’s life through a key hole – its only about what they do in the Continue reading The secret is knowing what they want. https://duncanrshaw.co.uk/2012/09/
- Personal data – Duncan R Shaw – The qualitative data scientist Posted by Duncan October 1, 2012 November 22, 2012 Posted in Big Data, Customer needs, Loyalty & CRM, Personal data, Uncategorized Leave a comment on They are looking at you: Google’s telescope versus Facebook’s telescope. Big data + smart phone app = global as well as local, centralised as well as decentralised. https://duncanrshaw.co.uk/category/personal-data/
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Posts about Loyalty & CRM written by Duncan
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- Online-Guthaben: Folgen Sie dem Link zur offiziellen Programm-Website des Händlers. Sie müssen die Kontonummer und die PIN eingeben, um das Kartenguthaben abzurufen.
- Telefonanruf: Rufen Sie die Support-Nummer des Händlers an und geben Sie Kartendetails an, damit Sie Prämienpunkte am Telefon erhalten können.
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- Store Counter: In der Regel können die Programmpunkte im Shop oder Store Counter nachgeschlagen werden
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